🔗 Share this article

TikTok is introducing a updated setting that enables them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the platform disclosed that it now features over 1 billion AI videos.

Testing and Rollout

This change is undergoing trials over the following weeks before a widespread release. This shift comes amid a surge in AI content, spurred by emerging content generation software.

AI Proliferation Online

Studies have shown that approximately one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A large amount of this content is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is often illogical or dreamlike.

Our research shows that numerous viewers like content made with AI tools, including computer-generated images to science explainers, and we intend to provide users the power to adjust the amount of that, according to their own likes,” commented a spokesperson.

Scale of AI Content

The service shared that there are now 1.3 billion videos on its service identified as artificially created. In total, over 100 million media items are uploaded to the app daily, making AI-generated material a limited portion of its total content library.

Customizing Your Feed

Members will be able to limit or boost the volume of AI content they watch by accessing the “manage topic” feature in the app and selecting the AI content topic. Other topics that are already be modified under the filter include current affairs, style, beauty, and dance.

Content Labeling and Policies

TikTok’s policies require content makers to label lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its community policies.

Additionally, the service will from now on add an “AI-made” tag to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This action is intended to stop users from trying to circumvent the labeling process.

Educational Initiatives

The company is also introducing a $2m educational fund for professionals and institutions to develop learning resources about using AI responsibly. This project will assist non-profit groups dedicated to training computer science.

Content Safety Approach

TikTok has justified its safety measures, amid debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. The company is expected to cut a significant number of roles in its user protection department in its British office, with labor groups and online safety experts expressing worry that staff are being displaced by machine-led review.

A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it is viewed by staff. The platform stated a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to intervention by its automated systems.

We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”